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Where to get your prom dress is going to be a challenge for a first-timer who hasn’t exactly been shopping for ball gowns in the last sixteen or so years! So here are some of the options; and perhaps one or two too avoid!

Independent Prom dress shops

There are over 600 specialist independent shops in the UK featuring prom dresses. Many sell wedding dresses as well. A major benefit from visiting independent prom dress shops is the level of expertise offered by the staff. They can ensure a perfect fit, usually manage any alterations and most importantly guide you in your choice of style and colours. They may well also tell you which dresses are getting bought so you can avoid the “duplicate dress” issue. Some shops are very careful to ask which Prom a girl is going to and ensuring there isn’t the duplicate dress situation. Ruby Prom dresses are found in many independent prom dress shops to click here to find one near you.

find a shop

A limited range of Ruby Prom dresses are also found on the High Street, at Bank Fashion and New Look.

prom shop

A popular fundraiser for schools, you will often find a number of independent shops at one fair so it might save time as a one-stop-shop, but has all the advantages of seeing all the ideas in one place.

prom fair

The web is of course so convenient, but a few important things to remember….You need to follow websites size instructions carefully and be certain of the reputation of who you are buying from. The Ruby prom size guide is comprehensive and designed to ensure a good fit. Plenty of dresses are sold online as “size 8” or “Small” and frankly that’s just not enough information to ensure you get a dress that fits. There are increasing reports of girls buying dresses online then spending a lot of money on emergency alterations at specialist dress shops, because the item they bought simply wasn’t good enough. You also need to look carefully at where your dress is coming from. Ordering a dress from the USA or China may well end up in considerable disappointment. The issue has been highlighted in the USA by none other than the Wall Street Journal . Some websites in the States are highlighting how to spot a fake from a real dress; this video shows clearly the sort of issues;

 

The price is usually so cheap its “to good to be true” and that’s reflected in the quality of the manufacture; bad seams, no lining, poor volume of decoration, badly attached decorations, badly represented colours in pictures etc.

 

 Fitting is not going to be perfect and hence your cheap dress then costs a lot to be altered

 

If you are not happy with the dress the sites often have a “no refund” clause so you loose your money as you can’t send it back
4.No customer service so no one to complain to or ask questions such as “where is my dress!”

Based outside of the UK, the rogue websites and suppliers don’t/will not comply with UK law so if you want to pursue them in the courts…you cant.

 

Delivery can sometimes take weeks, and sometimes never happens, leaving the girl a few days away from her prom in a major problem!

 

The designs are rip-offs from established companies. So the innovative designers don’t get any rewards for their work and creativity.

'Where to buy a prom dress,’ is always going to have a lot of answers but the key things you need to remember are:

  • FIT; Get the fit of your dress right
  • TRUST; Trust the website or shop
  • TG2BT; If its too good 2 be true then it probably isn’t the prom dress you think it is!

 

Size Chart
 
Fitting/Size Guide

To ensure your dress fits correctly, please take time to watch the above video and read our size guide
The 5 points listed below show how to measure for every style of dress:

1.Bust
The largest part of the bust to be measured in inches, threading the tape measure under the arms with arms hung by the side and feet together.

2.Waist
The smallest part of the waist in inches, find the natural crease in your waistline by bending to one side. Measure the part where this crease is, standing up straight, feet together, arms hung by the side.

3.Hips
The largest part around the hips and bottom to be measured in inches. Standing feet together, arms hung by the side.

4.Hollow to length – How to measure for a short dress
To see where your favourite dress will fall on your legs, measure from your hollow at the front of your neck to the appropriate length of the dress as shown below in inches. (The hollow is the part of the front of the neck between the two collar bones).

Lily, Sophia, Chloe, Mia, Kylie – 34 inches hollow to the hem.
Faith, Alexa – 36 inches hollow to the hem.
Lucy – 42 inches hollow to the hem.


5.Hollow to hem
Measuring from the hollow to the floor in flat shoes or barefoot will give you your hollow to hem measurement in inches. (The hollow is the part of the front of the neck between the two collar bones). All the long dresses are between 59 – 60 inches long hollow to hem. By adding on in inches the height of the heels you intend to wear you can make a judgement where the dress will fall in relation to the floor. If you are taller you may want to wear a smaller heel and if you are smaller and in high heels you may still need some alteration to make the length fit.

How to measure
When getting measured for your Ruby Prom dress it’s really important to only wear necessary clothing that is tightly fitted to the skin such as underwear or vest and leggings. Do not wear any bulky clothing such as jeans or a jumper as this may add inches to the measurements which will affect the fit of the dress. You should also be barefoot or only wear flat shoes, standing with your feet together and your arms hung by your side. It is also really important not to pull the tape measure too tightly or hold it too loosely as these are fitted garments and should be worn as such. Remember you may be a different dress size in our size chart than your normal clothes. Don’t worry though this is the nature of a fitted garment.

SIZE CHART
0
2
4
6
8
10
12
14
16
18
20
22
Bust (Inches)
30
32
33
34
35
36
37
39
40
42
43
45
Waist (Inches)
22
23
24
25
26
27
28
30
31
33
34
36
Hips (Inches)
34
35
36
37
38
39
40
42
43
45
46
48
Baby Doll
  • Fitted at the bust
  • Fitted at the waist
  • Loose over the hip and bottom
Styles - Lily, Sophia, Chloe

When measuring for a baby doll shaped dress it is important that the bust and waist measurements fit into the size chart within 1 inch, if the hip measurement is slightly bigger (within 2 inches of the size chart) you can go for the size which best fits the bust and waist.
Fitted bodice with flared skirt
  • Fitted at the bust
  • Fitted at the waist
  • Loose over the hip and bottom
Styles – Mia, Kylie, Lucy

When measuring for a dress with a fitted bodice with a flared skirt it is most important that the bust and waist measurements fit into the size chart within 1 inch. It is important that the waist measurement is no more than 1 inch on a zip back dress or 1 ½ inches on a corset style back than the size chart due to the length of the fitted bodice. If the hip measurement is slightly bigger (within 2 inches of the size chart) you can go for the size which best fits the bust and waist.

Short and fitted
  • Fitted at bust
  • Fitted at waist
  • Fitted at hip
Styles – Faith, Alexa

When measuring for a short, fitted dress is important that the bust, waist and hip measurements fit into the size chart within 1 inch.
Full length fitted
  • Fitted at bust
  • Fitted at waist
  • Fitted at hip
Styles – Layla, Grace, Madison, Brooke, Naomi, Bella

When measuring for a long, fitted dress is important that the bust, waist and hip measurements fit into the size chart within 1 inch.
Long with full skirt
  • Fitted at bust
  • Fitted at waist
  • Loose over the hip and bottom
Styles –Sarah, Jasmine, Savannah

When measuring for a long dress with a full skirt it is important that the bust and waist measurements fit into the size chart within 1 inch, if the hip measurement is slightly bigger (within 2 inches of the size chart) you can go for the size which best fits the bust and waist.



Sizing Advice

Importance of accurate measuring
It is vital not to pull the tape measure too tightly or hold it too loosely to get your true measurements and an accurate fit of your dress. When measuring for a fitted garment it is important to only wear necessary clothing that is tightly fitted to the skin such as underwear or vest and leggings. Do not wear any bulky clothing such as jeans or a jumper as this may add inches to the measurements which will affect the fit of the dress.

Corset backs and zip backs
Dresses with lace up corset style backs are dual sizing e.g 8 – 10. This allows for more flexibility within the size chart. The dress can be worn tighter or looser depending on the wearer’s exact sizing and comfort. Dresses with a zip back are one size and will only allow approximately 1 inch movement in the size chart.

Length fitting guide

Short dresses
  • Height of the wearer - Hollow to hem measurement. (follow animation guide)
If you want to know where the length of a short dress will fall on you, you can measure from the hollow of your neck (between your collar bones) to the following lengths in inches. Please choose appropriate style.
  • Lily, Sophia, Chloe, Mia, Kylie – 34 inches hollow to the hem.
  • Faith, Alexa – 36 inches hollow to the hem.
  • Lucy – 42 inches hollow to the hem.

Long dresses
Height of the wearer - Hollow to hem measurement. (follow animation guide) All long dresses are 59 – 60 inches from hollow to the hem. You may decide to wear a heel with your prom dress. By adding on the height of the heel to your hollow to hem (measured in flat shoes or barefoot) you will have your overall hollow to hem measurement. You will be able to see where the dress will fall in relation to the floor. If the dress is too long it may be advisable to undertake alterations. Most areas will have a local seamstress that can shorten your dress to fit properly.


Alterations
Depending on your measurements or height you may need some minor alterations to make your Ruby Prom dress fit perfectly. There are many places locally that will carry out an alteration service. Example alterations that maybe required are:
  • Shortening the straps on a dress
  • Taking in the bust or waist
  • Altering the length of the hem


Contact for help on sizing
For any further help on sizing please contact Ruby on askruby@rubyprom.com